In efforts to promote beef consumption to consumers, the Illinois Beef Association can use ad dollars available through checkoff. In one campaign, IBA partnered with Sam’s Club stores in the Greater Chicago area to run targeted ads to customers through the app. Tri-County Cattlemen’s Thad Tharp says the campaign marketed towards ribeye’s, New York strip, and 90/10 ground beef.
“So, every time a person would be because, like we were talking on apps earlier when you’re walking through Sam’s Club, you can check yourself out as you’re filling your cart. So, when these folks had their phone out and were scanning barcodes, the app can push an advertisement to that consumer while they’re walking through the grocery store.”
According to Tharp, for every dollar of ad spend IBA put out, there was a $128 return of additional beef sales.
