The Price of New Car Ownership Continues to Climb

Photo Courtesy of the Better Business Bureau

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This year’s Your Driving Cost (YDC) study reveals that the total cost to own and operate a new vehicle is $12,297 or $1,024.71 monthly, an increase of $115 from 2023. The leading cost culprits for buyers are depreciation and finance charges. With automakers adding more vehicle choices with major redesigns, AAA advises buyers to consider various factors associated with owning and operating a new vehicle to fully understand ownership costs.    

“Buying a new car can be exciting,” stated Greg Brannon, AAA’s director of automotive research. “But consumers should fully understand all the costs of owning and operating a new vehicle from purchase to resale.”  

Depreciation, the difference between the car’s value upon purchase and when sold, is the most significant cost category associated with vehicle ownership in this year’s analysis. On average, cars in this year’s YDC lose a staggering $4,680 annually. The popularity of oversized vehicles with cutting-edge features has led to an increase in new car prices, which results in higher depreciation costs.   

Other factors driving new ownership costs:  

  • Car Prices—The sales-weighted average manufacturer’s suggested retail price (MSRP) for new vehicles in the study is $38,883, an increase of 0.7% over last year. It’s important to note the MSRP may not always reflect the actual purchase price and can vary based on demand. The average MSRP for each vehicle category is weighted based on its share of the total vehicle sales. This means higher-selling categories, such as pick-up trucks, have a larger impact on the average value. 
  • Finance Charges—A higher sticker price directly impacts finance costs, with this year’s vehicles incurring an average annual finance charge of $1,332, a 6% increase from the previous year. *Please note: Sticker price increase may be due to vehicles replaced in YDC. 

This year, EVs have the second-highest total ownership costs due to depreciation, purchase prices, and finance charges. Preferences have shifted to more expensive and larger EVs, resulting in growth in these cost categories. 

EVs have the lowest fuel cost of any vehicle type, based on a national average electricity price of 15.9 cents per kilowatt hour (kWh). Plus, because of their design and powertrain, EVs have the lowest maintenance costs.  

Hybrid vehicles have the second lowest total ownership costs behind small sedans. They benefit from excellent fuel economy and low maintenance costs and rank near the middle in depreciation, financing, and insurance costs. According to this year’s EV consumer sentiment survey, one in three U.S. adults (31%) say they would be “very likely” or “likely” to buy a Hybrid.  

“Hybrid vehicles are a reasonable, affordable option for those who want to try the benefits of electrification,” said Brannon. “Hybrids benefit from excellent fuel economy, low maintenance costs, depreciation, and insurance – making them an affordable option for car buyers.”  

NEW – Special Analysis Comparing Cost of EV and Hybrid Ownership to Gas-Powered 

This year, AAA expanded YDC by comparing top-selling EVs and Hybrid models in four popular vehicle categories – medium sedan, compact SUV, medium SUV, and pickup truck. Over the past few years, their growth in popularity has been a significant trend, requiring automakers to expand their lineups to include more appealing models. This bonus analysis will give consumers a snapshot of ownership costs for select EV and Hybrid models compared to their gas-powered counterparts. Learn more.  

*Please note: Not all categories and models are available for analysis and cannot be directly compared to the average ownership total. Refer to the methodology for additional background. 

Car Buying Advice  

With higher purchase prices impacting other cost categories, it’s important to remember these car-buying tips when researching all options:  

  • Create a monthly or annual budget and factor in ownership and operating costs before purchase. 
  • Keep each transaction and negotiation separate from the other – the cost of the car, the finance rate, and the trade-in value.  
  • Obtain pre-approval from a financial institution (e.g., Bank, Credit Union, AAA, etc.) before discussing finance rates with the car dealer to ensure you get the best lending rate available to you.  
  • There are quite a few options (online and in-store) available to consumers when considering where to buy a used vehicle besides a dealership. Visit your local AAA, which may offer discounts for members.  

Additional AAA Support:   

Overall YDC Analysis 

AAA uses a proprietary methodology to calculate the costs of owning and operating a new car in the United States. Data is gathered from various sources, including Vincentric LLC, and incorporates standardized criteria to estimate the costs of using a new vehicle for personal transportation over five years and 75,000 miles of ownership. The use of standardized criteria ensures that AAA estimates are consistent when comparing the driving costs of different vehicle types. Actual driving costs will vary based on driving habits, location, operating conditions and other factors.  

AAA evaluated nine categories of vehicles – consisting of 45 models – to determine a new vehicle’s average annual operating and ownership costs. AAA selects top-selling, mid-priced models and compares them across six categories: fuel, maintenance/repair/tire costs, insurance, license/registration/taxes, depreciation, and finance charges. The study assumes a five-year ownership period, with the vehicle being driven 15,000 miles/annually (or a total of 75,000 miles). 

EV & Hybrid Cost Comparisons  

AAA evaluated four categories of EVs and Hybrids – consisting of 11 total models – compared them across six cost categories: fuel, maintenance/repair/tire costs, insurance, license/registration/taxes, depreciation, and finance charges. The study assumes a five-year ownership period, with the vehicle being driven 15,000 miles/annually (or a total of 75,000 miles). 

Due to a limited number of models with significant sales available in many vehicle categories, only four vehicle categories were selected (medium sedans, compact and medium SUVs, and pickup trucks) for analyzation and comparison to those corresponding ICE categories.  Therefore, overall results from the EV/Hybrid analysis cannot be directly compared to the overall results from the regular YDC study. 

The Auto Club Group (ACG) is the second largest AAA club in North America with more than 13 million members across 14 U.S. states and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more. ACG belongs to the national AAA federation with more than 64 million members in the United States and Canada. AAA’s mission is to protect and advance freedom of mobility and improve traffic safety. For more information, get the AAA Mobile app, visit AAA.com, and follow us on Facebook, Twitter and LinkedIn.

***Courtesy of AAA: The Auto Club Group***

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