Fareway Stores, Inc. is partnering with Variety – the Children’s Charity to conduct the ninth annual Round Up at the register from June 30 – July 19 at all 143 store locations.
Customers will have the opportunity to round up to the next dollar or provide an additional donation on their grocery bill to help fund Variety’s mission. Dollars raised through the Round Up will provide mobility equipment to children living with special needs, as well as fund and deliver effective programs and grants to care for children who are underprivileged, at-risk, critically ill, or living with special needs.
Variety works with physical therapists to identify children who would greatly benefit from a specialized bicycle or other piece of adaptive mobility equipment, such as gait trainers, mobile standers and more. Additionally, the funds raised through the Fareway Round Up will help Variety provide grants to nonprofit organizations serving children, as well as vans to help transport children to programming activities.
“Taking care of our neighbors goes beyond providing the best meat and grocery,” said Reynolds Cramer, CEO of Fareway Stores. “For over 40 years, we’ve proudly partnered with Variety – the Children’s Charity, dedicating our time, talent, and resources to making a positive impact in the lives of local children. Supporting local charitable organizations like Variety helps us strengthen our communities with care and compassion – a mission that’s deeply meaningful to us. We’re especially thankful to our customers for standing with us in support of this cause over the years.”
About Fareway: Fareway Stores, Inc. is a growing Midwest grocery company currently operating 143 stores in a seven-state region. Fareway’s mission is to provide the highest quality products, while treating customers like family, and valuing dedicated employees. Its stores are known for their unmatched, full-service meat departments, farm-fresh produce, and exceptional to-your-car customer service. Fareway is a family-owned business, recognized as a top 10 employer in Iowa, and has more than 12,000 total employees. Visit Fareway.com for more information or shop online by visiting Shop.Fareway.com.
Lead with Love is part of Fareway’s mission aimed at supporting local communities through charitable giving efforts and other initiatives by direct involvement and donated resources. Lead with Love is a valued philosophy held by Fareway and inspired by its outstanding employees. Visit Fareway.com/LeadwithLove for more information.
About Variety: Variety – the Children’s Charity of Iowa is dedicated to improving the lives of children who are at risk, underprivileged, critically ill, or living with special needs. Since the inception of the Telethon in 1975, Variety has raised more than $144 million to support children in need throughout the state. Variety is making a better future for our community by connecting people who care to programs that enable children to reach their full potential. For more information on how you can be a part of our work, please visit varietyiowa.com.
