In a world often dominated by marketing an invasive fish that hasn’t found many takers when it comes to eating it is getting a rebrand.
The Illinois Department of Natural Resources wants people to stop thinking about Asian Carp and instead call them:
“The new name for Asian Carp is Copi. It is short for Copious, which is exactly what this fish is. I love this name because it is fun and light, which is exactly how this fish tastes. It is also short and easy to say and it combines well with names of dishes; Copi burgers, Copi sliders, Copi fajitas, Copi tacos, much better than Asian Carp tacos and even Copi po boys.”
That’s chef Brian Jupiter from Chicago.
The effort will hopefully boost the fishing industry to take more of the fish out of local rivers and create more of a commercial market for them.
The IDNR says the more people that are willing to eat them will create jobs in the state and help restore natural fishing habitats.
In the Illinois River as much as 70% of fish biomass are Asian Carp or now Copi.
***Report Courtesy of farmweeknow.com***
