Keri Dodson, a 2018 graduate of Monmouth College, has been named the school’s new senior marketing director. She will start her position on March 3.
Since November 2021, Dodson has worked for Bridgeway, serving as the behavioral health clinic’s community engagement director and implementing a strategic marketing plan for its seven central Illinois locations.
Dodson created and led Bridgeway’s media relations effort, including a focus on advertising and digital engagement. She also implemented the organization’s corporate brand standards and developed strategic partnerships that aligned with Bridgeway’s mission.
For three years, she led the planning of the Discover Wellness Summit, which attracted more than 300 attendees, making it one of the area’s largest wellness conferences.
Dodson also gained marketing experience at Western Illinois University while earning a master’s degree in sports management. She helped the Leathernecks women’s basketball program set new attendance records, and she did similar work for several summers for the Rockford Rivets baseball team.
Dodson is eager to blend those corporate and university experiences, bringing a new school approach to her old school as she focuses on advancing the Monmouth College brand.
“I’m looking forward to implementing initiatives to enhance Monmouth’s visibility and reputation,” she said. “As a former student at Monmouth College, and now an alum, a marketing professional and a community leader, I will draw on many perspectives crucial to creating and delivering effective campaigns to help Monmouth be even more competitive in recruiting students and donors.”
A three-year starter on the Fighting Scots women’s basketball team, Dodson graduated with a double major in public relations and communication studies.
“It’s an honor to return to Monmouth in this capacity,” she said. “Monmouth College has always felt like home to me, and I look forward to sharing the college’s unique story with the next generation of students.”
***Courtesy of Barry McNamara, Monmouth College***
