The National Pork Board is rolling out a new tagline to help boost consumer marketing: Taste What Pork Can Do. With this new slogan, Andrew Erickson from the Illinois Pork Producers Board of Directors says the National Pork Board is hoping to reach a younger, domestic audience.
“We’re really targeting that domestic audience- the consumer. They have been doing a lot of studies into what generations [eat]. Obviously, the baby boomers eat a lot of pork, and it drops off as you get younger,” says Erickson. “Trying to stay appealing and improve marketing to all our consumers, to help on that domestic product front.”
Taste What Pork Can Do will focus on the two reasons to eat pork: taste and flavor on a digital platform. According to Farm Journal, Gen Z buys less than 6 pounds of pork per capita annually while Baby Boomers buy around 30 pounds.
