Edge Dairy Farmer Cooperative, one of the largest dairy cooperatives in the country based on milk volume, announced today the launch of a virtual National Cheese Day campaign. National Cheese Day is recognized annually on June 4th, and the campaign, launched in collaboration with processor partners, creates awareness and appreciation for the impact cheese has on America.
With the theme Powered by dairy. Driven by cheese, the campaign showcases five Edge members: Heidi Fischer, Fischer-Clark Dairy; David Elliott, Drumgoon Dairy; Sandy Larson, Larson Acres; Josh Meissner, Norm E Lane and Aaron Jones, Jones Dairy. The members, representing three different states, shared their story and passion for producing high-quality, nutritious milk that is made into a variety of cheese products.
“National Cheese Day has not gotten a lot of attention in the past, so we want to celebrate cheese and share the good story of our dairy farms and their cheese processors,” said Tim Trotter, Edge CEO. “We are using this year to draw people in virtually and may in the future expand upon the celebration.”
Across Wisconsin, Minnesota, South Dakota, and Iowa, the dairy sector generates an estimated economic impact of nearly $85 billion annually and supports nearly 192,000 jobs tied to farming, dairy processing and related industries, according to an article by Trotter featured in AgriPulse Media.
“Cheese manufacturing has become a critical driver of the broader U.S. dairy economy, which starts with high-quality milk production at the farm level,” Trotter said. “That’s why at Edge we’re committed to advancing policies that strengthen America’s farms, enhance cheese production and sustain the next generation of dairy leaders.”
All components of the campaign drive people to a special National Cheese Day page on the Edge website, where important facts are shared. Visit the landing page at edgedairy.com/driven-by-cheese.
***Courtesy of Edge Dairy Farmer Cooperative***
