The Super Bowl is less than a week away, but many of the commercials have already leaked online. There are hardly any new companies ponying up the big bucks this year.
“Every year you will get a few companies that just out of nowhere tend to risk spending so much, but most of the advertisers are tried and tested brands.”
Venky Shankar is with the Center for Retailing Studies at Texas A&M. He says the reason viewers don’t see new companies buying Super Bowl ads is the cost. A 30-second spot costs seven million dollars this year.
***Courtesy of Total Traffic News***