ESPN and the NCAA have signed a new 920-million dollar media rights deal. The eight-year contract is worth more than 115-million dollars a year and is close to three times the annual value of the current deal. It goes into effect on September 1st and will cover rights to 40 NCAA championships, including men’s and women’s basketball. The NCAA said the dramatic increase in the value of media rights will allow it to explore what it called revenue distribution units for the women’s basketball tournament. During last season’s women’s tournament, a number of players posted on social media that their facilities were dramatically inferior to the men’s facilities.
***Story courtesy of Total Traffic Sports***
